SC Partnership Programme

Official SC Partners

A small group of established influencers and exceptional SC creators who champion our brands — and who we champion right back across the SC Brand Universe.They grow SC. SC grows them.

Explore the programme Join the Creator Network

Featured partners

Demo profiles. Partner status sits alongside a creator tier — it is never a tier of its own.

MT

Mika Tanaka

@mikamade · London / Kyoto

Official SC Partner
SC Black Creator

Mika shoots product like still life. Her Seika work set the visual grammar the brand now briefs against.

Speciality
Quiet luxury stills & craft storytelling
Audience
900k+
Platforms
Instagram 620k · TikTok 280k
Seika 精華SÉJOURPort & Palm
  • Seika Drop 003 campaign lead
  • Refinement Carry sold through in 4 hours
  • 42 assets licensed by SC brands
View channels

Demo placeholder link

CR

Callum Reid

@callumshoots · Manchester

Official SC Partner
Platinum Creator

Callum's demo-first format turned the Halo temperature read-out into the brand's best-performing hook.

Speciality
Beauty tech demos
Audience
450k+
Platforms
TikTok 310k · YouTube 140k
HaloROMI
  • Halo Autumn Blowout featured host
  • £54,900 attributed
  • 12 partner-exclusive briefs delivered
View channels

Demo placeholder link

SM

Sofia Marchetti

@sofiaonpar · Surrey

Official SC Partner
Platinum Creator

Sofia brought a genuinely funny golf audience with her — exactly the crowd PARLY was built for.

Speciality
Golf & comedy-led sport
Audience
600k+
Platforms
Instagram 410k · TikTok 230k
PARLYCourt & Vale
  • PARLY Drop 001 face of campaign
  • Partner-exclusive polo colourway
  • 3 event appearances
View channels

Demo placeholder link

The partner roster

MT

Mika Tanaka

Quiet luxury stills & craft storytelling

SC Black CreatorOfficial SC Partner

900k+ · Seika 精華, SÉJOUR, Port & Palm

CR

Callum Reid

Beauty tech demos

Platinum CreatorOfficial SC Partner

450k+ · Halo, ROMI

AB

Aisha Bello

Live shopping

Gold CreatorOfficial SC Partner

300k+ · ROMI, Court & Vale, Halo

DF

Dex Ferrier

Skate culture & streetwear

Gold CreatorOfficial SC Partner

250k+ · OG Kickstyle, Swerve

SM

Sofia Marchetti

Golf & comedy-led sport

Platinum CreatorOfficial SC Partner

600k+ · PARLY, Court & Vale

Partner Spotlight

Interviews, campaign features and selected UGC

Interview

The first 1.5 seconds

"Show the stitching before you show the bag. Craft is the hook — everything else is context."

Mika Tanaka · @mikamade

Campaign feature

Halo Autumn Blowout

Six products, one 70-minute live and a bundle offer re-pinned every six minutes.

Callum Reid · @callumshoots

Selected UGC

Recovery routine, three ways

A ROMI cut-down that has been reused across paid social in the UK and EU.

Aisha Bello · @aishalive

Interview

Golf has enough normal

"You can respect the game and still make people laugh on the tee. That's the whole brand."

Sofia Marchetti · @sofiaonpar

Could you be an SC Partner?

Reaching 250,000 followers does not create automatic admission. Every application is manually reviewed.

Audience Route

For established influencers arriving with an existing audience.

SC Performance Route

For exceptional SC creators, invited regardless of follower count.

Read the programme detail
Concept — not open

SC Ambassador

A tiny, invite-only designation for a handful of long-term faces of the SC Brand Universe. Separate from partnership, not currently open for applications and not a creator tier.